RAJAN SETH. THE ECONOMICS OF ENTERPRISE AI: NAVIGATING THE AI VALUE CHAIN, RETURN ON INVESTMENT, AND STRATEGIC CUSTOMIZATION. IPHO-Journal of Advance Research in Science And Engineering , [S. l.], v. 4, n. 4, p. 11–20, 2026. DOI: 10.5281/zenodo.20210254. Disponível em: https://iphopen.org/index.php/se/article/view/457. Acesso em: 24 may. 2026.