DAMODAR PUTHIYA. MEASURING ORGANIZATIONAL VALUE CREATION THROUGH AI-LED DIGITAL GROWTH. IPHO-Journal of Advance Research in Science And Engineering , [S. l.], v. 3, n. 11, p. 64–73, 2025. DOI: 10.5281/zenodo.19355094. Disponível em: https://iphopen.org/index.php/se/article/view/427. Acesso em: 24 may. 2026.