ITAY RUBINSTEIN. SALES STRATEGY OPTIMIZATION IN TECHNOLOGY FIRMS: BALANCING EXISTING REVENUE STREAMS WITH NEW MARKET OPPORTUNITIES. IPHO-Journal of Advance Research in Business Management and Accounting, [S. l.], v. 2, n. 8, p. 01–08, 2024. DOI: 10.5281/zenodo.19603306. Disponível em: https://iphopen.org/index.php/bma/article/view/437. Acesso em: 9 jun. 2026.