ITAY RUBINSTEIN. “ALIGNING MONETIZATION STRATEGY WITH CORPORATE FINANCE: PERFORMANCE MANAGEMENT IN TECHNOLOGY-DRIVEN ADVERTISING BUSINESSES”. IPHO-Journal of Advance Research in Applied Science 3, no. 11 (November 12, 2025): 01–08. Accessed May 5, 2026. https://iphopen.org/index.php/As/article/view/441.