Roberto Aylmer, R. A. ., M. A. Mariana Aylmer, R. A. Rodrigo Aylmer, and M. D. Murillo Dias. “A Brazilian Case on Effective Negotiation in B2B Relationships”. IPHO-Journal of Advance Research in Applied Science, vol. 4, no. 1, Jan. 2026, pp. 01-14, doi:10.5281/zenodo.18268063.