ITAY RUBINSTEIN. ALIGNING MONETIZATION STRATEGY WITH CORPORATE FINANCE: PERFORMANCE MANAGEMENT IN TECHNOLOGY-DRIVEN ADVERTISING BUSINESSES. IPHO-Journal of Advance Research in Applied Science, [S. l.], v. 3, n. 1, p. 10–17, 2025. DOI: 10.5281/zenodo.19448572. Disponível em: https://iphopen.org/index.php/As/article/view/432. Acesso em: 5 may. 2026.