ROBERTO AYLMER, R. A. .; MARIANA AYLMER, M. A.; RODRIGO AYLMER, R. A.; MURILLO DIAS, M. D. A Brazilian Case on Effective Negotiation in B2B Relationships. IPHO-Journal of Advance Research in Applied Science, [S. l.], v. 4, n. 1, p. 01–14, 2026. DOI: 10.5281/zenodo.18268063. Disponível em: https://iphopen.org/index.php/As/article/view/396. Acesso em: 19 jun. 2026.