RATNAYAKE, D. . FROM BRAND BUILDING TO REVENUE GROWTH: AI-ENABLED STRATEGIC PATHWAYS FOR SCALING MODERN MARKETING ORGANIZATIONS. IPHO-Journal of Advance Research in Science And Engineering , [S. l.], v. 2, n. 8, p. 01–08, 2024. DOI: 10.5281/zenodo.19725087. Disponível em: http://iphopen.org/index.php/se/article/view/443. Acesso em: 1 may. 2026.