DAMODAR PUTHIYA. CUSTOMER LIFECYCLE TRANSFORMATION THROUGH INTELLIGENT DIGITAL INTERFACES. IPHO-Journal of Advance Research in Business Management and Accounting, [S. l.], v. 4, n. 1, p. 13–22, 2026. DOI: 10.5281/zenodo.19354581. Disponível em: http://iphopen.org/index.php/bma/article/view/424. Acesso em: 19 apr. 2026.